Sunday, 31 August 2014

Protocol seminar 12 September

Friday 12 September: 

The Protocol is dead. Long live the Protocol!

In 200 years from classical protocol to modern relationship management

The Prinsjesfestival is the organiser of a protocol seminar in the Dutch House of Representatives (Tweede Kamer der Staten-Generaal) on Friday 12 September 2014. The seminar is organised on the occasion of ‘200 years Kingdom of the Netherlands’ and the first Prinsjesdag, the opening of the Parliamentary Year, two hundred years ago. 

Basic protocol rules were agreed upon at the Vienna Conference. Those rules became part of the Vienna Treaty and are still adhered to today.

Our current hectic and informal society has created the need for a modernised version of protocol. The focus of modern protocol has changed from formality to functionality i.e. effectively managing relationships

Invitations to the seminar have been sent to those responsible for the relationship management and protocol, in the public and private sector. This seminar is by invitation only. 

Programme 12 September

The Power of Protocol: 
Politics, culture and diplomacy in the nineteenth century, by Dr Edwina Hagen, lecturer in cultural history of the early modern period at the VU University Amsterdam

The Protocol is dead. Long live the Protocol! 

A lively discussion with H.E. José de Bouza Serrano (ambassador of the Portuguese Republic), Mr François Brunagel (chief of protocol of the European Parliament), Ms Alise Long-Adema (corporate events & meetings manager DSM), Mr Sjaak Hullekes (fashion designer) and Mr Olof van Winden (director and founder of TodaysArt) about the future of protocol:

  • When you wish protocol were dead: failures in protocol
  • Long live the Protocol: the Devil Wears Prada 
  • Modern protocol: the similarity between a Royal Wedding and a dance event, by the young protocol officers Mr Ruben Nederpel, Mr Jeroen Koks and Mr Ivo van Vliet
  • Long live the Protocol: our vision to the future, by Mr Jean Paul Wyers

Discussion led by Mr Stefan Wijers. The UK etiquette expert William Hanson is master of ceremonies. 

The Prinsjesfestival protocol seminar is supported by the Staatsloterij, the Dutch House of Representatives (Tweede Kamer der Staten-Generaal), the Institute of Protocol The Hague, Momice and the Genootschap voor Eventmanagers. The Prinsjesfestival protocol seminar is a prodcution of the organising committee: Jean Paul Wyers (chairman), Govert van Boxtel, Janna Groot, Leendert de Lange, Pieter Jan Mersie, Egmont Philips and Jaap van Berkel (secretary). 

All the basics of protocol in two days

The end of the training: the certificate ceremony
The Institute of Protocol The Hague is the organizer of the Two Day Protocol Training in The Hague, four times per year in English and four times in DutchIn two days all the basics are covered during a training given by four teachers and one guest lecturer. 
Deze training in het Nederlands, klik hier
More information? Send us an e-mail at

Senior teacher is the former Master of Ceremonies, Gilbert Monod de Froideville. The training starts with his lecture about precedence and the applications of protocol (seating arrangement, flag protocol, greeting procedures, processions and receptions). On the second day he talks about ceremonies: Why are ceremonies important? What are applications of ceremonies (award ceremonies, ceremonial visits, presentations of credentials, anthems, etc.)?

Isabel Amaral, the number one protocol expert of Portugal and writer of several books about protocol and cross cultural managent, teaches international protocol: How are international events organized? What are the norms for international and state protocol meetings? The goals of this training is to develop intercultural awareness when organizing high level events. The second day her training also includes the presentation of a business case: How to deal with Chinese visitors?

The etiquette dinner
During a three course etiquette dinner the UK number one etiquette expert William Hanson teaches all essential and advanced dining etiquette. The aim of his lecture is to train sophistication and elegance when dining and interacting with other people.
The dinner takes place in one of the five star hotels in The Hague. 

Stage manager Rebecca van Leeuwen, director of one of the most famous theatre schools in the Netherlands, teaches personal presentations: How to make a good impression? How to present yourself? Her feedback is personal and makes you more aware of yourself. 
Her second training focuses on giving a speech. She teaches you to deliver a speech with dignity and confidence. 

The guest lecturer is the head of protocol of the International Criminal Court in The Hague, Bengt-Arne Hulleman. He talks about the protocol at the court and how standardized the protocol in this international organization. 

The theory of the training, the presentations of the teachers can be found in a binder. Most lectures are interactive an present business cases, discussions and video material. The training is supervised by an educational expert and managed by an usher of the Protocolbureau. 

The training is held at the Protocolbureau in the city center of The Hague. The Protocolbureau is located at the Anna Paulownastraat, not far from the Peace Palace and the palace of H.M. the King. 
The training includes all class material, a framed certificate, all drinks, two lunches and an etiquette dinner. 

Deze training in het Nederlands, klik hier
More information? Send us an e-mail at

Saturday, 16 August 2014

Death and Social Networks: The New (Lack of) Etiquette

WSJ Live
Lunch Break with Tanya Rivero

When someone dies more people are turning to social networks to discuss their feelings. But in the rush to share, some people are breaching etiquette, MarketWatch's Quentin Fottrell says. He joins Lunch Break with Tanya Rivero.

Saturday, 9 August 2014

Het betere relatiemanagement

Hotello, mei 2014
Door Berend Berlijn

Dit interview met Jean Paul Wijers verscheen onlangs in 'Hotello', het magazine van INCH 'International Network Connecting Hotelschoolgraduates'.
Klik op het artikel om het te vergroten.



Top 10 Tips for Dealing With Last-Minute Cancelations

Isabel Amaral – President of APOREP
(Associação Portuguesa de Estudos
de Protocolo) and teacher at the 

Protocol Institute in The Hague
"As a protocol consultant for large events, I often warn the organizers about the possibility of many people who confirmed their presence not being able to appear at the last minute. I suggest a plan B for the placing of guests because I know that, on the event day, changes are always necessary in relation to what was agreed on the day before."
Read the article of Isabel Amaral about last-minute changes @

No Harassing Animals in Public: Chinese City Gives Lessons On How to Behave Abroad

It may take three generations to make a gentleman, as the time-worn adage says, but China moves fast and the southern city of Shenzhen is hoping to do it in a month.
The city recently launched an international etiquette campaign aimed at turning its 10 million residents into global politeness ambassadors.

Read this article by Mark Magnier at the Wall Street Journal blog

Thursday, 19 June 2014

William Hanson and Isabel Amaral: next week at our Two Day Protocol Training

Isabel Amaral today on TVI
Watch William Hanson in this great video (see below), we had to laugh very hard! Next week the UK number one etiquette expert will be in The Hague for our Two Day Protocol Training. This training will also be given by Isabel Amaral, the foremost protocol expert of Portugal. Today Isabel was the guest commentator at TVI and TVI 24 for the Proclamation of King Felipe VI of Spain held at the Congress of Deputies in Madrid. The two programs were broadcasted live between 8:30 and 12 am on Thursday 19 June.

The Two Day Protocol Training is organized several times per year in The Hague. Other trainers are the former Master of Ceremonies of Queen Beatrix, Gilbert Monod de Froideville, speech coach Rebecca van Leeuwen and Bengt-Arne Hulleman of the International Criminal Court.

The goal of the training is to offer participants a basis in protocol, international protocol, etiquette, ceremonial en cultural differences: To what type of meeting is protocol applicable and how are these meetings organized  How should you deal with international guests and international protocol? What rules of behavior apply to official meetings?  

The participants are trained to become a protocol professional and an advisor for colleagues. After completing this training they will be equipped to meet the challenges and complexities of protocol management.

More information: