Iris van Herpen wins Dutch Fashion Awards 2010, the guests were seated by the ushers of the Protocolbureau

Iris van Herpen wins the Dutch Fashion Award 2010 on the 5th of November 2010 in the Grote Kerk (big church) in The Hague during the fourth edition of the Dutch Fashion Awards, organized in The Hague for the second time in a row. After having held the first two editions in Amsterdam.
The Dutch Fashion Awards is a celebration moment for Dutch fashion, created to assemble the Dutch fashion field and industry. It is a collective freeze moment to develop the Dutch fashion industry and boost innovative design. The Dutch Fashion Awards call the attention of the international fashion industry to Dutch fashion and connects fashion creativity with commerce. This annual focus moment is also a presentation platform for the highest level of Dutch fashion talent.

The ushers of the Protocolbureau @ the Dutch Fashion Award 2010: