Students new minor about protocol at work at the fashion show of Ronald Kolk
The students of the new minor about protocol and relationship management worked as an usher at the fashion show of Ronald Kolk yesterday in hotel Krasnapolsky in Amsterdam. The students were trained by the Protocolbureau in welcoming and seating the guests. 600 celebrities, clients, politicians and press had to be seated within 30 minutes.
The show in the news: Nieuwe collectie Ronald Kolk – Shownieuws.tv
The training on the job at the fashion show is part of a ten week minor for fourth year students of The Hague University.
The minor translates classic protocol, as used by the European monarchies for centuries to arrange meetings with Royals and other dignitaries, into modern relationship management. In the current economic climate costly events are no longer being held, but organizations still want to make the most of their network. A good relationship with clients, investors and other stakeholders remains important. Modern protocol responds to this need, which explains the popularity of the minor.