|Peter McSweeney, Bud Rellum and Anne-Maartje Oud|
|Chateau St.Gerlach at October 12|
'500 people in one room is not relationship management', explained Jean Paul Wyers during his introduction. In the current economic climate costly events are no longer being held, but organizations still want to make the most of their network. A good relationship with clients, investors and other stakeholders remains important. Modern protocol responds to this need.
The Protocol Institute recently started a minor in modern protocol and relationship management, in a cooperation with The Hague University. During six weeks the students learn how to develop a relationship management strategy and how to translate this strategy into a meeting with the stakeholders. The students of the minor are trained by the Dutch protocol and etiquette experts as well as by behavioural scientists, compliance and ethics officers, cross cultural managers and marketing managers.
'Developing a minor is a lot of work', Jean Paul explained. 'It is a non-commercial activity, supported by many colleagues and meant to further professionalize the business of protocol and relationship management. Let's hope we will succeed!'.
|Peter McSweeney about cross cultural management|
Important is to ask yourself: Who are you, who am I and how are we connected?
This can be better understood with the theories of cultural differences guru's like professor Geert Hofstede. Hofstede's cultural dimensions can give an insight in the differences of cultures.
|Anne-Maartje Oud and Bud Rellum|
Anne-Maartje Oud is a coach in personal effectiveness. She makes people aware of their behavior and how it affects other people. 'Authenticity has never been more important', she explained.
Photo left: The tweets of MPI-Netherlands.