Launch of the new postgraduate 'Strategic Relationship Management' on 9 February

On Monday 9 February historian Paul Spies, director of the Amsterdam Museum, will speak about the cradle of protocol at the launch of the new postgraduate about modern protocol and relational leadership 'Strategic Relationship Management'. 
After a welcome by Susanne Stolte, president of the Hotelschool The Hague, Jean Paul Wijers, director of the Institute of Protocol The Hague, will introduce the new postgraduate about modern protocol and relational leadership.

Strategic Relationship Management’ teach participants to develop and implement a relationship management strategy to shape the network of an organisation in a more efficient and effective way. Meaningful and reciprocal relationships are the keys to success in the dynamic and sustainable network society in which we live. The objective of the Strategic Relationship Management programme is to deliver maximum added long term value and efficiency from networks and relationships.

A unique feature of ’Strategic Relationship Management’ is the vision on contemporary protocol management. In a world where personal attention has become scarce and technology a facilitator for rules and procedures, protocol management provides us with a unique vision in which personal time is the greatest good we can give to someone. It is the modern currency of relationships.

“Protocol translates organisational strategy into effective relationship management.” – Eric Niehe, former Ambassador of the Netherlands in India

’Strategic Relationship Management’ is a cooperation of the Institute of Protocol The Hague with the hospitality business school Hotelschool The Hague.
To attend the launch and lecture at 9 February, please send an e-mail to More information about the postgraduate can be found here

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