Monday, 23 February 2015

'Strategic Relationship Management' in practice: The Ambassadors lunch at the Hotelschool The Hague

Dit artikel in het Nederlands: klik hier.

The organisation of the Ambassadors lunch at the Hotelschool The Hague university today was based upon the vision of our new educational programme about relationship management: "Strategic Relationship Management" will start at 9 September. 

Hotelschool The Hague hosted an exclusive lunch for 25 Ambassadors. The main purpose of this event was to strengthen international relations. Besides the Ambassador of the United States of America, Hotelschool The Hague was delighted to welcome Ambassadors from: Bulgaria, Burundi, Cambodia, Cameroon, Chile, Croatia, Cuba, Curaçao, Cyprus, Denmark, Estonia, Hungary, Kenya, Morocco, New Zealand, Nigeria, Panama, Philippines, Portugal, Slovenia, Slovakia, Sudan, Uruguay and South Africa. The special guests received an animated tour through Campus The Hague, followed by the first course with students from the same nationality. Finally, the main course was served in Le Début, where the Ambassadors were joined by Hotelschool The Hague's Executive Board.

The lunch was supported by the Protocolbureau who coordinated the greeting procedures and seating of the Ambassadors. The goal was to increase the effect of the meeting by creating as many encounters as possible.


"Creating as many encounters as possible 

This approach is also the subject of the our postgraduate 'Strategic Relationship Management' that will start at the Hotelschool The Hague​ at 9 September: How to increase the effect from networks and relations? How to professionalise the relationship management?

"Many organisations lack a networking strategy" explained Jean Paul Wyers to the Ambassadors. Jean Paul is the director of the Protocolbureau and founder of 'Strategic Relationship Management'. "Also, it is often unclear who is responsible for the relationship management. The network meetings are not measured nor is there any follow-up." 


Our new programme is unique. It is a very complete programme with a new vision on relational leadership and a modern application of protocol management. 
Upon successful completion of the ‘Strategic Relationship Management’ educational programme, participants will be able to:
- translate the organisation vision and strategy into a relationship management vision and strategy
- understand the need for leaders to have a meaningful network
build relationships and shape networks, both on a personal and an organisational level
- see the broader scope of the networking process and be able to manage and inspire those involved in the relationship management
- increase the effectiveness of network meetings.


"How to increase the effect from networks and relations?  

The programme consists of 11 learning days given over a period of 3 months, starting at 9 September. Subscribe now: more information can be found at our website (ipth.nl/srm).

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